You press the button, we do the rest

At the end of the 19th century, Kodak revolutionized people’s relationship with images. For the first time, photography stepped out of professional studios and became accessible to everyone. All it took was a simple gesture—a click. With the claim:

“You press the button, we do the rest”

they weren’t just selling a camera; they were promising creative freedom—an instrument that made the user the protagonist of their own view of the world.

Today, OpenAI, with ChatGPT’s 4o model, has recreated that same magic. And there’s no need to know any complex spell. You just need to say it—and the magic happens.

Prêt-à-porter magic.

Inspired by that historic leaflet, I asked ChatGPT to recreate the layout with a modern message:

“You explain the image, we do the rest.”

And he simply did it.