Inter Chinese New Year 2025

This project, created in collaboration with Alkemy and a team of AI experts, was an exciting opportunity to contribute to FC Internazionale Milano’s celebration of Chinese New Year. My role focused on image creation and animation, shaping a visually immersive journey that intertwines art, culture, and technology.

Through the Biscione, Inter’s historic symbol, we explored the concept of change and continuity, drawing inspiration from the snake, the protagonist of the 2025 Chinese zodiac.

Each shedding of the snake represents renewal, a cycle that repeats itself while preserving fundamental elements: the connection to tradition, history, and cultural identity. This balance between transformation and deep-rooted heritage is narrated through a visual language that blends different artistic eras, reinterpreting the Biscione’s iconography in an immersive and storytelling-driven approach.

To bring this vision to life, we combined artificial intelligence and advanced animation techniques, developing a production that merges digital art with traditional visual aesthetics. The workflow required careful balancing between AI-generated imagery, animation, post-production, and compositing.

Image Generation

• Midjourney
• Magnific AI
• Freepik

AI Animation

• ⁠Runway
• Kling AI
• HailuoAI (MiniMax)
• Luma AI

AI Voiceover

• ElevenLabs

Motion Graphics & Editing

• ⁠⁠Da Vinci Resolve
• After Effects

Post-Production & Image Refinement

• Photoshop

Extended Format Processing

• Runway Extended 16:9

This fusion of creativity and AI-driven technology has resulted in a visually powerful production, capable of telling a universal story of transformation and identity through the language of imagery.

My interview given to Pier Luigi Pisa for la Repubblica.