FOOH Advertising – Fake Out Of Home
FOOH (Fake Out Of Home) Advertising is an advertising strategy that blends reality and fantasy through hyper-realistic visual content, created digitally but designed to appear as real public installations.
AI ADV
Timberland – GenAI DOOH
For Timberland’s 50th anniversary, in collaboration with Urban Vision and the Italian AI artist collective ICONA, we developed an innovative DOOH (Digital Out-of-Home) campaign in the heart of Milan.